THE ARCHIVE
THE JOURNEY
THE BEGINNING
- Started with a background in graphic design, a solid base, but the vision was always bigger
- Fashion was always the plan, just needed the right moment
- Post grad is when the idea clicked, blend the design skillset with a love for fashion
- To build something young, while still being young
- That’s how AA started, from instinct, curiosity, and a bit of chaos
THE FAILS
- Tried starting with varied products. Delays made it complicated
- Sampling disasters: wrong fits, wrong fabrics, everything in between
- Marketing hiccups, platforms weren’t exactly on our side
- Built on trial, error, and stubborn belief, still here, still building
THE WINS
- People who bought from day one still coming back, that means everything to AA
- A real community forming, quietly but surely
- Support that showed up without us having to ask
- A lot of small wins, but they add up, and we don’t take any of them lightly
- Getting better in all aspects, everyday
THE FUTURE
- Expanding into new spaces: carefully, but with vision
- More thought in every detail: design, feel, fit, and finish.
- Not chasing hype: building things that feel elevated
- The goal? Pieces that hold value, in quality, in story, in how they feel
- One step at a time: but always forward
THE IDEA
August Archives is a homegrown label based out of Pune, India, built around distinctive designs, clean fits, and a style that stands out without trying to fit in. It’s a chic street brand that sits between effortless and experimental, a space for those who want to wear something that feels like them. It’s our founder’s first go at building something from scratch, just ideas, big energy, and tons of late nights. Every piece you see is part of this journey where stories are shared and connections are made. This is AA, unfiltered.
THE NAME